Brand Origins

Every business began as an idea, a vision or an accidental discovery. From local shops to major corporations, every brand has an origin story — and customers want to hear yours. Data from Sprout Social found 57% of consumers will spend more with a brand they feel connected to, and 76% will buy from them over a competitor.
More than ever, consumers want to understand and align with a company’s purpose, values and identity. They want brands to be more human and relatable — what better way to do that than explain “here’s how I got here”? Here’s how you can approach telling what is arguably your brand’s most important story.